I build, design, and scale Shopify stores that don't just look good — they convert browsers into buyers and buyers into loyal fans. No guesswork. Pure strategy.
John Bods
Shopify & Ecommerce Expert
Client Rating
★ 5.0 · 600+
Shopify Expert
Partner
What I Do
Every service is built to move one metric that matters: revenue.
Instead of hiring separate freelancers for ads, email, SEO and your store, you get one strategist connecting every channel — so each one feeds the next and growth compounds.
Every store I touch runs on the same operating stack: sharp brand storytelling, a funnel engineered around data, and dashboards that turn traffic into revenue you can actually forecast. I don't guess — I ship experiments, read the numbers, and double down on what compounds.
Ranking your store higher and driving organic traffic that converts.
Automated flows and campaigns that turn subscribers into repeat buyers.
Direct, high-open-rate campaigns that recover carts and drive urgency.
Content and strategy that builds community and brand loyalty.
Compelling storytelling that attracts and educates your audience.
ROI-focused ad campaigns across Google, Meta, and TikTok.
Turning more visitors into paying customers through data-backed testing.
End-to-end funnel builds and Shopify optimization that scale sales.
Portfolio
A few of the Shopify stores I've worked with.
A handcrafted crystal and healing-stone jewelry brand (est. 2012). Helped strengthen their Shopify presence with SEO-focused collection pages and email campaigns designed around their brand story of positivity and self-expression.
Visit Store
A London-founded women's fashion label (est. 1982) known for dresses, bridal, and occasionwear in sizes 4–26. Supported their funnel and paid ad strategy to convert new-in and wedding-season traffic into sales.
Visit Store
A modern online pet store offering premium products, accessories, and essentials for cats and dogs. Led CRO and social media strategy to boost on-site conversion, grow a loyal pet-parent community, and drive repeat purchases.
Visit Store
A trend-forward women's boutique known for boho dresses, denim, and everyday styles. Built email and SMS flows around new-arrival drops to lift repeat orders and average order value.
Visit Store
A modern men's jewelry brand specializing in tungsten, gold, and silver rings. Scaled paid social and SEO to grow qualified traffic and turn wedding-season searches into conversions.
Visit Store
A globally recognized fitness apparel brand. Supported influencer-driven content strategy and CRO experiments to sharpen the funnel around major seasonal launches.
Visit Store
A cult-favorite beauty brand loved for bold, affordable color. Contributed to launch campaigns, email automations, and paid ads that turn collection drops into sell-through moments.
Visit Store
A small-batch coffee and tea brand crafted for everyday rituals. Built SEO content and subscription email flows to grow recurring revenue from a loyal customer base.
Visit Store
An Australian boutique for premium baby and maternity essentials. Built email welcome flows, SEO product pages, and paid social to grow a loyal community of new parents and lift repeat orders.
Visit StoreI don't sell theory — I ship dashboards that climb. Every audit ends with a prioritised action plan, and every action plan ends with numbers you can screenshot to your team.
TikTok Shop · Live+168% visitorsThis client came in stuck on the TikTok Shop probation programme — low visibility, weak SKU structure, and orders trickling in. We rebuilt the storefront the way TikTok's algorithm actually rewards: creator-led hooks, tightened product titles, aggressive review flywheels, and daily assortment tuning.
Seven days later the dashboard tells the story —659 visitors, 35 new customers, £805 GMV, and +168% visitor lift— with the probation targets tracking green and the shop cleared to raise its daily order limit.
Before & After
Same catalogue, two weeks apart. Every product got a focused keyword, rewritten titles and meta, and FAQ schema — moving scores from the 50s and 60s into the 90s.
UGC Video
A preview of product demos, offer-led ads and social-first creative made for ecommerce brands.
A natural product demonstration that makes the benefit instantly clear in a real setting.
Short-form product content with a clear closing offer and price overlay.
A natural scroll-through that brings the shopping experience into motion.
Email & SMS Capture
Signature opt-in designs I've built to turn cold traffic into subscribers — and subscribers into first-time buyers.
Get a custom-designed, on-brand opt-in form — wired straight into Klaviyo or your ESP — built to capture emails and SMS the day it goes live.
About
Full-stack ecommerce marketer • Shopify strategist • London-based, working with brands worldwide.
For the past seven years I've lived inside Shopify dashboards, Klaviyo flows, and Meta Ads Manager — helping over 50 ecommerce brands turn scattered marketing into a clear, compounding revenue engine.
My work spans the full stack of ecommerce growth: technical and content-ledSEO, high-convertingemail & SMS flows, ROAS-focusedpaid advertisingacross Meta, Google and TikTok, andCROthat quietly adds revenue to every campaign already running.
I've partnered with brands likeChi Chi London,Gymshark,ColourPop, andRed Dress— from scrappy launches to eight-figure operations. What ties every project together is the same belief: marketing should be measurable, honest, and built to compound. No vanity metrics. No fluff. Just revenue that shows up on the P&L.
When I'm not optimizing funnels, you'll find me testing new coffee shops, over-thinking brand storytelling, or judging landing pages I'll never be paid to fix.
Testimonials
"John rebuilt our email flows and our repeat-purchase rate jumped in the first month. He just gets ecommerce."
"Our ROAS nearly tripled after John took over our paid ads. He's data-obsessed in the best way."
"The funnel John built for our launch outperformed everything we'd done before. Worth every dollar."
Contact
Let's build a marketing strategy that turns visitors into loyal customers.
Freelance profiles